APEXAPEXBuy · $49

Coming soon

A new side
to your case.

A closer look at the light. Fifteen ideas for the back. More ways to make it yours.

BETA

See what changes.

A closer look at the optic, the slides and the back.

Swipe or use the arrows. Backplates are concepts in development.

The optic on the Apex case

The optic

Glossy reflector. Part of the case.

Sliding optic
Beam
Flash, uncovered on the Apex case

Flash, uncovered

Slide up for your regular flash.

Optic up
Flood
Filter clear on the Apex case

Filter clear

The red filter has its own slide.

Filter clear
White light
Filter across on the Apex case

Filter across

Move the film into the light path.

Red filter
Low glow
A focused beam on the Apex case

A focused beam

Use the light already in your phone.

Optic down
Beam
After dark on the Apex case

After dark

A different mood for your light.

Filter across
Red
Lip Tint Dock backplate detail concept

Lip Tint Dock

A place for one small everyday thing.

Plate concept
Est. $35
Ridge Grip backplate detail concept

Ridge Grip

A little more to hold on to.

Plate concept
Est. $20

Find your next back.

15 ideas for the things you carry and the way you hold your phone.

Concepts in development. Hook-and-loop plates add depth off the back; MagSafe is unavailable while fitted. Emergency charging access is coming. Prices are estimates. Textured backs are planned around $10, with custom photo prints later around $20.

Lip Tint Dock backplate detail concept

Lip Tint Dock

A cradle for your lip tint or gloss.

Est. $35

Lipstick Quiver backplate detail concept

Lipstick Quiver

A spot for a lipstick and a balm.

Est. $35

Pocket Mirror backplate detail concept

Pocket Mirror

A small mirror and a place for a hair tie.

Est. $30

Festival Stash backplate detail concept

Festival Stash

A lidded pocket for a few essentials.

Est. $45

Card Sleeve backplate detail concept

Card Sleeve

A sleeve for cards or folded cash.

Est. $25

Ridge Grip backplate detail concept

Ridge Grip

Low ribs and a textured thumb pad.

Est. $20

Palm Swell backplate detail concept

Palm Swell

A rounded shape for a fuller hold.

Est. $25

Game Grips backplate detail concept

Game Grips

Two handles for landscape play.

Est. $45

Fold Loop backplate detail concept

Fold Loop

A folding loop for a one-finger hold.

Est. $25

Float backplate detail concept

Float

A buoyant back concept for days near water.

Est. $45

Pole Lock backplate detail concept

Pole Lock

A saddle and strap for a bar or pole.

Est. $69

Trail Stand backplate detail concept

Trail Stand

A folding leaf for hands-free viewing.

Est. $35

Sound Hood backplate detail concept

Sound Hood

A hood exploring a new direction for sound.

Est. $79

Glow Beacon backplate detail concept

Glow Beacon

A glow-material back with a whistle idea.

Est. $30

Bottle Opener backplate detail concept

Bottle Opener

A small metal opener set into the back.

Est. $30

One small slide.

The red film moves into the light path. The optic stays where it is.

ClearRed

Filter clear.

Head-on optical schematic, not to scale.

Apex red-filter slider in its clear positionApex red-filter slider moved across

Peel off.
Press on.

A thin hook-and-loop layer holds the backplate in place. Same outline, a little more depth.

AssembledLayers

Schematic only. Final thickness and fit are in development. Sound Hood explores a bottom-edge extension.

A quieter finish.

A few directions for the backplate. Start with texture and let the material do the rest.

Finish studies for future plates, not additional launch case colors.

Black · finish study

A little atmosphere.

Explore the light in three different moods.

Atmospheric imagery, not a measured light test.

Apex case in a beam-lit night scene

Start with the case.

The plain back comes first. The rest is taking shape.

Back to Apex · $49

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